Direct senior involvement from assessment through completion.
Justin Lurie founded Sterling Concord Partners and directs each accepted engagement.
He remains personally involved in understanding the company and ownership objectives, assessing transaction readiness, developing buyer strategy, evaluating alternatives, and advising on the major decisions required through closing.
Founder and Partner
Justin’s professional background spans corporate strategy, finance, company evaluation, private-company advisory, and executive leadership.
His work has required him to assess businesses, financial performance, competitive positions, growth strategies, and market conditions—and to communicate those conclusions clearly to owners, executives, investors, and other decision-makers.
He also serves as Chairman of the American Petroleum Institute, Houston, providing executive leadership within one of Houston’s largest professional energy organizations and regular engagement with senior professionals across the region’s business community.
Across advisory work, published writing, public commentary, and executive presentations, Justin’s role has consistently required disciplined analysis and clear communication of complex commercial, financial, and strategic issues.
A company must be understood before it can be represented.
Financial statements are essential, but they rarely explain the complete company. Justin’s approach combines financial analysis with an understanding of the company’s customers, operations, management, competitive position, vulnerabilities, and relevance to potential buyers.
The work begins with an independent assessment of whether the company is prepared, ownership objectives are realistic, and a credible buyer market exists.
Transaction positioning must explain not only what the company has achieved, but why its results, relationships, capabilities, and opportunities may matter to the right acquirer.
The transaction narrative must be persuasive, supportable, and grounded in evidence rather than exaggeration or unsupported projections.
Senior responsibility remains direct.
Justin remains involved in assessing readiness, understanding the owner’s objectives, preparing and positioning the company, directing buyer strategy, evaluating offers, advising on financial and commercial terms, and guiding the major decisions through closing.
Additional industry or technical expertise may be brought into an engagement when appropriate. Sterling Concord also coordinates closely with the owner’s legal, tax, accounting, and other professional advisers, who remain responsible for advice within their respective disciplines.
Justin remains responsible for Sterling Concord’s strategic and commercial advice throughout the engagement.
An owner’s priorities extend beyond price.
For many owners, a company represents decades of work, personal identity, family responsibility, and enduring commitments to employees and customers. Justin seeks to understand what success means to the owner before buyers are approached because valuation, buyer reputation, certainty of completion, treatment of employees, timing, legacy, and the owner’s future role can all influence buyer strategy, transaction structure, negotiation, and the ultimate decision to proceed.
Selected background
Selected experience relevant to Sterling Concord’s work.
A private conversation begins with mutual fit.
Sterling Concord reviews prospective engagements privately to determine whether the company, ownership objectives, and firm are appropriately aligned.
Initial information is treated discreetly and reviewed solely to determine whether an introductory conversation would be worthwhile.
Request a Confidential Review →Submission of information does not create an advisory relationship. Formal services begin only under a written engagement agreement.